76 Social
For 76’s social, we aimed to embody the culture of the west coast with its adventurous spirit, design and quirky humor.
Road Vehicle Dictionary
Road Vehicle Dictionary is another series that began in 2020. Each definition features a simple moment that every driver can relate to. All volumes live in our Instagram Story Highlights. They became so popular amongst our fans, we created a hard copy of the Road Vehicle Dictionary to give away on social.
Carisms
One of our favorite series “Carisms” began in 2020. Our goal was to create evergreen, uplifting content for our social feeds. Carisms have continued to be a fan favorite through 2021 and even made t-shirts to give away to fans and influencers.
76 Wallpapers
Inspired by the trend of custom phone wallpapers, we created illustrated adventure wallpapers that are posted every month on 76’s Instagram page.
Agency: Carmichael Lynch
Client: 76
Writer: Haley Finch
Art Direction and Illustration: Ellen Opacich