76 x Dodgers
Each baseball season, 76 partners up with the LA Dodgers to create a set of redeemable pins through the My 76 Mobile App.
2022 Dodger Pins
For the 2022 baseball season, I created a special set of Dodger pins that pay homage the 60th anniversary of Dodger Stadium. These pins feature the iconic 76 scoreboard and the “Blue Heaven on Earth” sign from the entrance of Dodger Stadium. These collectible pins are part of the 76 partnership with the LA Dodgers and were redeemable through the My 76 Mobile App.
2021 Dodger Pins & Social
For the 2021 season, I created a nostalgic Dodgers bomber jacket and an iconic California sunset stadium scene. This campaign featured pin production, social, digital and OOH. These collectible pins are part of the 76 partnership with the LA Dodgers and were redeemable through the My 76 Mobile App.
PR Kit
Pin Promotion Social Posts
Agency: Carmichael Lynch
Client: 76
Copywriting: Haley Finch
Art Direction and Illustration: Ellen Opacich