Xcel Energy - Time of Use

Time of Use is a smart meter-enabled pricing program that entices customers to reduce energy usage during high demand times, like weekday evenings, when it costs more to produce energy. Our goal for this campaign was to increase awareness of Time of Use pricing benefits and educate customers on simple behavior changes that shift their energy usage to different times of the day, like overnight and earlier in the day.

Morning :15

Weekend :15

Night :15

Agency: Carmichael Lynch

Client: Xcel Energy

Creative Direction: Chris Gault and Brian Lambert

Copywriting: Haley Finch

Art Direction: Ellen Opacich

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