Xcel Energy - Time of Use
Time of Use is a smart meter-enabled pricing program that entices customers to reduce energy usage during high demand times, like weekday evenings, when it costs more to produce energy. Our goal for this campaign was to increase awareness of Time of Use pricing benefits and educate customers on simple behavior changes that shift their energy usage to different times of the day, like overnight and earlier in the day.
Morning :15
Weekend :15
Night :15
Agency: Carmichael Lynch
Client: Xcel Energy
Creative Direction: Chris Gault and Brian Lambert
Copywriting: Haley Finch
Art Direction: Ellen Opacich