Xcel Energy Empowerment and Safety Campaign
In 2023, our team was tasked with creating two campaigns for Xcel Energy. Their Empowerment campaign centered on promoting their programs that give customers unique opportunities to save money. The second campaign, Safety, aimed to educate the public on how to avoid energy risks such as down power lines, natural gas leaks and underground utility lines.
Way Further :30
Right Here :15
Koi Pond :15
The Human Nose :15
Wherever :15
Oh My :15
Agency: Carmichael Lynch
Client: Xcel Energy
Director: Eva Michon
Creative Direction: Chris Gault and Brian Lambert
Copywriting: Eric Spore
Art Direction: Ellen Opacich
Production: Merman