Ramble on Rose
Celestial Seasonings
Celestial Seasonings re-released a limited edition tea inspired by the Grateful Dead song “Ramble on Rose.” We worked with Celestial Seasonings and Headcount to create a PR Kit that encouraged fans to register to vote. Our team then took to LOCKN’ music festival to hand out the boxes of Ramble on Rose tea to those who registered to vote. As a lifelong deadhead, this was a dream project to work on.
This project was awarded two silvers and a bronze award at the Show MN.
Silver: Multiple Events Silver: 95b-Campaign Bronze: Guerrilla Marketing
PR Kit
Case Study Video
Password: RambleOnRose
Agency: Carmichael Lynch Relate
Client: Celestial Seasonings
PR: Annie Dubsky and Greta Diers
Creative Directors: Chris Gault, Brad Harrison and Dean Buckhorn
Art Director: Ellen Opacich
Content Production and Photography: Maya Rait